Since our establishment in Dubai in 2020, our company has grown by embracing one powerful idea: “Dubai‑it.” To us, Dubai‑it means thinking bigger, moving faster, and building with ambition — the Dubai way.
Here’s how we’ve been “Dubai‑it” from day one:
🗓️ Year‑by‑Year Achievements
- 2020 — Al Ras beginnings We “Dubai‑it” from Al Ras, Deira, starting with just a few food‑commodity items under our brand DeliNua. A humble start, but a bold vision.
- 2021 — Product expansion We “Dubai‑it” again by expanding our product range into food ingredients and securing storage in DIC, strengthening our supply capabilities.
- 2022 — B2B & export focus We “Dubai‑it” by adding more ingredients and shifting our focus toward B2B clients and export markets, stepping confidently into regional trade.
- 2023 — Local distribution & certifications We “Dubai‑it” by launching local distribution across Dubai, serving HORECA and food manufacturers — and achieving ISO 22000 and HACCP certifications.
- 2024 — North Emirates expansion We “Dubai‑it” by expanding our distribution channels to cover the Northern Emirates, strengthening our presence across the UAE.
- 2025 — Full UAE coverage We “Dubai‑it” by adding our DIP storage and expanding our distribution network to cover all 7 emirates.
🌟 Looking Ahead: 2026 and Beyond
And perhaps in 2026, we will “Dubai‑it” once again — adding more value to our society, our customers, our suppliers, and our employees. Because for us, “Dubai‑it” isn’t just a slogan. It’s a commitment to grow, innovate, and elevate every single year.
